Entries from December 2006 ↓

Here is an article that contrasts the most expensive adsense words with the most profitable.

The most expensive keyword:

Selling Structured Settlements at $64.81 per click.

The most profitable:

insurance - CPC $17.41 and over $868,645 spent per day.

The conclusion: Go after words that have a high total spend, not the highest per click spend.

The following black hat SEO techniques should always be avoided. Why should you avoid these techniques? Well because they can get you banned from all the major search engines, and because they are also very very easy to detect ( increasing the chances of getting banned from the SERP’s) … (see them after the jump)

• Keyword Stuffing - don’t put the same keyword again and again and again…and again. It is very easy for search engines to spot automatically, and even easier for an employee of theirs to spot. Try to use different forms of words, for example if your subject was search engine optimization, include SEO, Optimizing for Search Engines, etc…
• Invisible text - Very easy to spot by search engines (how hard is it to see if the background is #FFFFFF and the text colour is also #FFFFFF (or even something like #FDFDFD…). Don’t do it.
• Doorway or fake pages - sometimes these are harder to automatically detect, but you will still get caught.

I am not in any way just discouraging all of black hat seo - some can work (for a while, at least…) and if you are lucky you may not get banned or removed from Google, Yahoo or MSN. But just don’t be stupid if you are going to do black hat seo. This techniques can get you banned for life.