If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about the big G. There’s no argument on that point for one good reason: Google simply delivers the most search engine traffÃc on the web. For any webmaster with at least a few white SEO connected brain cells Google can supply 60% or more of their traffic.
Therefore, suddenly getting the majority of your pages thrown into Google’s Supplemental Index can result in a correlating drop in business. A few examples of this were reported in a recent Forbes article by Andy Greenberg entitled “Condemned To Google Hell“.
It recounts how two online jewelry businesses lost traffÃc and salës by having their pages falling into Google’s Supplemental Index. They speculated on what had caused this to happen: duplicate content? buying links?


