Entries Tagged 'SEO' ↓

Search engine optimization (SEO) is one of the best tools available for web developers, because the free advertising afforded by the search engines is partly determined by on-page optimization techniques. With thousands of new websites being created daily, the competition for a listing on the first search result page is increasingly saturated for the popular keywords. Statistics show better than 90% of people only look at the first search result page, and a similar percentage only click on the top search listing.

In order to compete effectively, a Web page must be designed around a keyword or more effectively, a keyword phrase. The keywords must be included in the page’s title, keyword META tag, page’s description, the first heading (using the H1 HTML tag), throughout the body of the page and within the last 25 words on the page.

These are just a few of the basic SEO on-page options that, although will not guarantee a first page listing, are definitely required as a starting point in an effective Internet marketing strategy. In most cases, there is too much competition for certain keywords such as “golf clubs”. A better strategy would be to use “golf clubs Chicago” or handcrafted golf clubs”.

The more specific you make your keyword phrase the better. A number of free keyword tools are available that will show the popularity of keywords and how often they are used in the search engines on a monthly basis. These will allow you to customize your Web page knowing the keyword phrase’s popularity. If you get the first page listing for a keyword with less than 100 searches per month for instance, then it doesn’t matter because your traffíc will be very limited.

If you’re in the business of creating websites and registering domain names you will have encountered the most critical question: What to call it?

When starting a web business getting a name that could be registered as a domain is very important. That said, availability of a name shouldn’t compromise what you are actually trying to achieve with the name.

Some pitfalls of domain name branding and what you should be looking for when choosing one:

Conveniently, those points are pretty much in the correct order for brainstorming domain names.

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For every online business to live you need to get traffic. Not only regular traffic, but targeted traffic. I’ll show you the best 3 ways i personally use to increase traffic and boost my websites income.After setting up you website or blog, you have to get some internet traffic, real people to visit your site, and hopefully click on advertising or buy something from you.But this requires some hard work. Our goal is to get targeted market traffic, driving interested consumers to our website. Below are three ways that you can employ.

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If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about the big G. There’s no argument on that point for one good reason: Google simply delivers the most search engine traffíc on the web. For any webmaster with at least a few white SEO connected brain cells Google can supply 60% or more of their traffic.

Therefore, suddenly getting the majority of your pages thrown into Google’s Supplemental Index can result in a correlating drop in business. A few examples of this were reported in a recent Forbes article by Andy Greenberg entitled “Condemned To Google Hell“.

It recounts how two online jewelry businesses lost traffíc and salës by having their pages falling into Google’s Supplemental Index. They speculated on what had caused this to happen: duplicate content? buying links?

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The following free Link Popularity Tools are the best available in the internet. The first two are the best of the three listed. All of this are exe programs you can install in your own pc or laptop.
1. Indexa 2.0 (115 KB) is a java website popularity program that reports Google Pagerank, the number of backlinks recorded on Google, Yahoo, MSN, Altavista and AlltheWeb and the number of pages indexed. Limitations: Analyses 4 urls and 2 search engines. For Windows 98/ME/XP/2000/2003/Unix/Linux/MacOS X.

2. Link Popularity Chëck 3.0.3 (941 KB) checks how many sites link to yours and your competitors in 5 major search engines. For Windows XP/Me/NT4/2000/98/95.

3. BackLinks Master 1.5 (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text. For Windows 98/ME/XP/2000.

If you don’t know what Link Popularity is click here, to wikipedia.

These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines, and get your site search engine friendly.

There are many other factors as well, but if you follow these guidelines, you’ll stand a much better chance, and you’ll be off to a good start for a good SEO strategy.

1. Title Meta Tag

The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It’s also what displays in the top blue band of Internet Explorer when your site is displayed.

Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True, there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.

Don’t make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.

Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you’re using proper nouns. Some people prefer to capitalize every word, too.

If you use wordpress i recommend the use of the SEO Title Tag Plugin. The plugin allows you create search engine optimized titles for WordPress blogs.

2. Description Meta Tag

The description tag is the paragraph that people will see when your page comes up in the search results.

Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?

A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.

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