Internet advertising and marketing, Monetizing blogs and Search Engine Optimization Tips.

Search engine optimization is one of the best tools that most Web business owners can use in order to be able to make the most profit out of their business online. Unfortunately, not a lot of Web business owners know enough about SEO and what SEO can do to help their business.

If they are able to use SEO properly, then they will be able to increase website traffic, and at the same time improve sales, giving website owners the advantage over their competition online. Since not all of these Web business owners possess the knowledge of what search engine optimization is all about, and its possible benefits to their online business, they sometimes commit a few mistakes in their attempts to utilize such a program for their advantage.

One of the mistakes that Web business owners often commit is that they spend too much time on the design of their website, and not enough time on the content. Keep in mind that the content of your website is more important than the design, which is why people who invest too much money on site designs primarily instead of focusing on its content will only end up wasting it since this will only bring in a few people to visit their website. Instead, try to invest in copywriting initially, and only spend money on the site design later on.

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If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate about the big G. There’s no argument on that point for one good reason: Google simply delivers the most search engine traffíc on the web. For any webmaster with at least a few white SEO connected brain cells Google can supply 60% or more of their traffic.

Therefore, suddenly getting the majority of your pages thrown into Google’s Supplemental Index can result in a correlating drop in business. A few examples of this were reported in a recent Forbes article by Andy Greenberg entitled “Condemned To Google Hell“.

It recounts how two online jewelry businesses lost traffíc and salës by having their pages falling into Google’s Supplemental Index. They speculated on what had caused this to happen: duplicate content? buying links?

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The following free Link Popularity Tools are the best available in the internet. The first two are the best of the three listed. All of this are exe programs you can install in your own pc or laptop.
1. Indexa 2.0 (115 KB) is a java website popularity program that reports Google Pagerank, the number of backlinks recorded on Google, Yahoo, MSN, Altavista and AlltheWeb and the number of pages indexed. Limitations: Analyses 4 urls and 2 search engines. For Windows 98/ME/XP/2000/2003/Unix/Linux/MacOS X.

2. Link Popularity Chëck 3.0.3 (941 KB) checks how many sites link to yours and your competitors in 5 major search engines. For Windows XP/Me/NT4/2000/98/95.

3. BackLinks Master 1.5 (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text. For Windows 98/ME/XP/2000.

If you don’t know what Link Popularity is click here, to wikipedia.

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1. link:url Shows other pages with links to that url.
2. related:url same as “what’s related” on serps.
3. site:domain restricts search results to the given domain.
4. allinurl: shows only pages with all terms in the url.
5. inurl: like allinurl, but only for the next query word.
6. allintitle: shows only results with terms in title.
7. intitle: similar to allintitle, but only for the next word. “intitle:webmasterworld google” finds only pages with webmasterworld in the title, and google anywhere on the page.
8. cache:url will show the Google version of the passed url.
9. info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
10. spell: will spell check your query and search for it.
11. stocks: will lookup the search query in a stock index.
12. filetype: will restrict searches to that filetype. “-filetype:doc” to remove Microsoft word files.
13. daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
14. maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
15. phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
16. site:www.somesite.net “+www.somesite.+net”

(tells you how many pages of your site are indexed by google)

17. allintext: searches only within text of pages, but not in the links or page title
18. allinlinks: searches only within links, not text or title

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Here is an article that contrasts the most expensive adsense words with the most profitable.

The most expensive keyword:

Selling Structured Settlements at $64.81 per click.

The most profitable:

insurance - CPC $17.41 and over $868,645 spent per day.

The conclusion: Go after words that have a high total spend, not the highest per click spend.

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The following black hat SEO techniques should always be avoided. Why should you avoid these techniques? Well because they can get you banned from all the major search engines, and because they are also very very easy to detect ( increasing the chances of getting banned from the SERP’s) … (see them after the jump)

• Keyword Stuffing - don’t put the same keyword again and again and again…and again. It is very easy for search engines to spot automatically, and even easier for an employee of theirs to spot. Try to use different forms of words, for example if your subject was search engine optimization, include SEO, Optimizing for Search Engines, etc…
• Invisible text - Very easy to spot by search engines (how hard is it to see if the background is #FFFFFF and the text colour is also #FFFFFF (or even something like #FDFDFD…). Don’t do it.
• Doorway or fake pages - sometimes these are harder to automatically detect, but you will still get caught.

I am not in any way just discouraging all of black hat seo - some can work (for a while, at least…) and if you are lucky you may not get banned or removed from Google, Yahoo or MSN. But just don’t be stupid if you are going to do black hat seo. This techniques can get you banned for life.

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